Cookie Policy

Last Updated: 16/07/2026

1. Introduction

This Cookie Policy explains how VITALI uses cookies and similar technologies when you visit our website.

It has been prepared in accordance with:

  • UK General Data Protection Regulation (UK GDPR)

  • Data Protection Act 2018

  • Privacy and Electronic Communications Regulations (PECR)

  • Other applicable United Kingdom legislation.

When you first visit our website, you will be given the opportunity to accept, reject or customise the use of non-essential cookies through our Cookie Consent Banner.

2. What Are Cookies?

Cookies are small text files placed on your computer, smartphone or other device when you visit a website.

They help websites function efficiently, remember your preferences, improve performance and, where permitted, personalise your browsing experience.

Cookies cannot install software or transmit viruses to your device.

3. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the operation of our website and cannot be disabled through our systems.

They enable core functionality such as:

  • Shopping basket management

  • Secure checkout

  • User authentication

  • Website security

  • Load balancing

  • Fraud prevention

Because these cookies are necessary for the website to function, your consent is not required under applicable law.

Functional Cookies

These cookies remember choices you make to improve your experience, including:

  • Language preferences

  • Currency selection

  • Region settings

  • User preferences

These cookies help provide a more personalised browsing experience.

Analytics Cookies

Analytics cookies allow us to understand how visitors interact with our website.

They collect information such as:

  • Number of visitors

  • Pages viewed

  • Time spent on pages

  • Navigation paths

  • Device information

  • Traffic sources

The information collected is generally aggregated and used to improve website performance.

These cookies are only placed after your consent.Advertising Cookies

Advertising cookies help us:

  • Display relevant advertisements.

  • Measure advertising performance.

  • Limit repeated adverts.

  • Personalise marketing campaigns.

  • Build anonymous audience profiles.

These cookies will only be activated where you have provided your explicit consent.

4. Third-Party Cookies

Some cookies used on our website may be placed by trusted third-party providers, including services such as:

  • Payment providers

  • Analytics platforms

  • Marketing services

  • Customer support software

  • Embedded media providers

  • Social media integrations

These providers process information in accordance with their own privacy and cookie policies.

5. Why We Use Cookies

Cookies help us to:

  • Ensure the website functions correctly.

  • Maintain website security.

  • Improve user experience.

  • Remember customer preferences.

  • Analyse website performance.

  • Detect technical issues.

  • Prevent fraudulent activity.

  • Personalise content where consent has been provided.

  • Improve our products and services.

6. Legal Basis

The legal basis for our use of cookies depends on the type of cookie involved.

  • Strictly Necessary Cookies: Legitimate interest in providing a secure and functional website.

  • All Other Cookies: Your consent, obtained through our Cookie Consent Banner.

You may withdraw or amend your consent at any time.

7. Managing Your Cookie Preferences

When visiting our website, you may choose to:

  • Accept all cookies.

  • Reject non-essential cookies.

  • Customise cookie categories individually.

Your preferences can be updated at any time using the cookie settings available on our website.

8. Browser Controls

Most internet browsers allow you to:

  • Block cookies.

  • Delete stored cookies.

  • Receive notifications before cookies are placed.

  • Restrict certain categories of cookies.

Please note that disabling some cookies may affect website functionality, including shopping basket features and account access.

9. Cookie Duration

Cookies may remain on your device for different periods depending on their purpose.

Session Cookies

These cookies expire automatically when you close your browser.

Persistent Cookies

These remain stored on your device until they expire or are manually deleted.

Their duration varies depending on the specific cookie.

10. International Data Transfers

Some third-party providers may process information outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place, including:

  • UK International Data Transfer Agreements (IDTA).

  • Adequacy Regulations.

  • Standard Contractual Clauses where appropriate.

  • Other legally recognised safeguards.

11. Your Privacy Rights

Where cookies process personal information, you have rights under UK data protection legislation, including the right to:

  • Access your personal data.

  • Correct inaccurate information.

  • Request deletion.

  • Restrict processing.

  • Object to processing.

  • Withdraw consent.

  • Request data portability where applicable.

Requests may be submitted to:

Email: faq@shopvitali.com

12. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in legislation, technology or our business operations.

The latest version will always be published on this website together with the effective date.

13. Contact Us

If you have any questions regarding our use of cookies or this Cookie Policy, please contact us:

VITALI

Email: faq@shopvitali.com