Privacy Policy

Last Updated: 16/07/2026

1. Introduction

At VITALI, we are committed to protecting your privacy and handling your personal data in a transparent, secure and lawful manner.

This Privacy Policy explains how we collect, use, store, share and protect your personal information when you visit our website or purchase our products.

We process personal data in accordance with the:

  • UK General Data Protection Regulation (UK GDPR)

  • Data Protection Act 2018

  • Privacy and Electronic Communications Regulations (PECR), where applicable

  • Other relevant data protection legislation in force within the United Kingdom.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

2. Data Controller

Trading Name: VITALI

Customer Support Email: faq@shopvitali.com

If required by law, the contact details of our Data Protection Officer (or designated privacy contact) will also be made available.

3. Personal Data We Collect

Depending on how you interact with our website, we may collect the following categories of personal data.

Identity Information

  • Full name

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

Order Information

  • Order history

  • Purchased products

  • Payment status

  • Delivery information

  • Returns and refund requests

Technical Information

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Language settings

  • Time zone

  • Website usage logs

Website Usage Data

  • Pages visited

  • Time spent on the website

  • Products viewed

  • Navigation behaviour

  • Referral sources

  • Cookie identifiers

Marketing Preferences

  • Newsletter subscriptions

  • Communication preferences

  • Promotional consents

  • Customer feedback

4. How We Use Your Personal Data

Your personal information may be processed for the following purposes.

Order Processing

  • Processing purchases

  • Confirming payments

  • Arranging deliveries

  • Managing returns and refunds

Customer Support

  • Responding to enquiries

  • Handling complaints

  • Providing after-sales support

Account Administration

Where applicable, we use your information to manage your customer account and maintain accurate records.

Fraud Prevention

Your information may be processed to:

  • Detect fraudulent transactions

  • Prevent unauthorised activity

  • Protect our customers and business

  • Improve website security

Marketing Communications

Where you have provided consent or where otherwise permitted by law, we may send you:

  • Product updates

  • Promotional offers

  • Newsletters

  • Special discounts

  • Company news

You may unsubscribe at any time using the link included in our emails or by contacting us directly.

5. Lawful Basis for Processing

Under the UK GDPR, we rely on one or more of the following lawful bases:

  • Performance of a contract.

  • Compliance with legal obligations.

  • Legitimate interests.

  • Your consent, where required.

6. Sharing Your Information

We may share personal information with trusted third parties where necessary to operate our business, including:

  • Payment service providers.

  • Delivery and courier companies.

  • Warehousing and fulfilment partners.

  • IT service providers.

  • Website hosting providers.

  • Marketing platforms.

  • Professional advisers.

  • Regulatory authorities where legally required.

All third parties are required to process personal data securely and in accordance with applicable data protection legislation.

7. International Transfers

As part of our business operations, some personal information may be transferred outside the United Kingdom.

Where international transfers occur, we ensure appropriate safeguards are implemented, including:

  • UK International Data Transfer Agreements (IDTA).

  • Adequacy Regulations.

  • Standard Contractual Clauses where appropriate.

  • Other legally recognised transfer mechanisms.

8. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, including compliance with legal, tax, accounting and regulatory obligations.

Once retention is no longer required, personal data will be securely deleted or anonymised.

9. Your Rights

Subject to applicable law, you have the right to:

  • Access your personal data.

  • Request correction of inaccurate information.

  • Request deletion of your data.

  • Restrict processing.

  • Object to certain processing activities.

  • Request data portability.

  • Withdraw consent where processing is based on consent.

Requests may be submitted by contacting:

Email: faq@shopvitali.com

We may request proof of identity before processing your request.

10. Data Security

We implement appropriate technical and organisational measures designed to protect your personal information against:

  • Unauthorised access.

  • Accidental loss.

  • Misuse.

  • Disclosure.

  • Alteration.

  • Destruction.

Although we strive to maintain the highest security standards, no online system can guarantee absolute security.

11. Children's Privacy

Our website is intended for individuals aged 18 years or older.

We do not knowingly collect personal information from children.

If we become aware that personal information relating to a child has been collected unlawfully, we will take reasonable steps to delete it promptly.

12. Cookies

We use cookies and similar technologies to:

  • Operate our website.

  • Improve functionality.

  • Analyse website traffic.

  • Personalise content.

  • Support marketing activities where consent has been obtained.

Further information is available in our Cookie Policy.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, business practices or technological developments.

The latest version will always be available on this website together with its effective date.

14. Complaints

If you believe your personal data has not been handled in accordance with applicable law, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) or your local supervisory authority if applicable.

However, we encourage you to contact us first so that we have the opportunity to resolve your concerns.

15. Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your data protection rights, please contact us:

VITALI

Email: faq@shopvitali.com